PRACTICAL FRAMEWORKS
Turn decision science into action.
Practical tools for Diagnose, Design and Deploy.
Each framework supports a different business question.
N-FRAME™
DIAGNOSE — N-FRAME helps teams assess the strategic challenge, clarify customer relevance and identify priorities for growth and communication.
BRAIND™
DESIGN — BRAIND helps shape understandable communication and experiences.
PCG
PCG helps teams connect a credible value story with the customer’s needs.
WGO
DEPLOY — WGO helps prepare purposeful customer conversations.
Trust Triangle
Trust Triangle supports credibility and trust.
MLA
MLA supports constructive objection conversations.
7-Second Advantage
7-Second Advantage helps teams practise relevant openings.
Scientific foundations
NeuroFrame frameworks draw on established research concerning selective attention, memory, habit, cognitive effort, emotion and judgement.² ⁵ ⁶ These sources support the underlying principles. They do not independently validate NeuroFrame’s proprietary frameworks or scoring systems. Formulas, scoring systems and question banks are not published.